Fly Water Outdoors is a service company devoted solely to representing the finest brands in fly fishing. Fly Water Outdoors takes a joint venture sales approach, where both seller and buyer win in an effort to build long lasting partnerships that are mutually beneficial.

We believe that the specialty fly shop is an invaluable asset to our sport, and the driving force behind our industry. Our focus is to provide resources and insight so that healthy growth can occur for our dealers and the brands we represent within each store.

Fly Water Outdoors represents the Following brands in Colorado, Utah, New Mexico, Texas, Arkansas, Oklahoma and Louisiana.

Brands Represented: Abel Reels, Brodin Nets, Gear Keeper, Imperial Headwear, Loon Outdoors, Montana Fly Company, Rajeff Sports (Echo Rods and Air Flo), Scott Fly Rod, Ross Reels and True Flies (Please note: Fly Water does not rep Abel/Ross Reels in TALO region).

This website’s purpose is to service retailers, guides and the public. The site contains all the forms and links a current or prospective dealer will need in the Dealer Services page. Guides and shop employees can download discount forms from the Pro Forms page. Shop employees can also get virtual tours of the manufacturers as well as many instructional videos on the Clinics page. We also welcome the public to enjoy videos, find retailers and look at some great pictures.  Thanks for visiting!

FWO Team