Video: Ross Reels 2017 Product Line

 

Ross is staking its claim for the top. That’s the message coming from the iconic fly fishing manufacturer after it recorded almost 40% sales growth in 2015. It’s a trend that continued at a rapid pace in 2016. And right at the heart of the resurgence is a renewed focus on product development that has seen the introduction of five new products in the last 18 months. A strategic decision to return the 43-year-old brand to its roots, a renewed focus on US made products and improved delivery have also accelerated the revival of a business that was bruised but not beaten after changing hands in late 2013.

Its acquisition by Mayfly Outdoors in 2013  was the big turning point. Confident in the resilience of the Ross brand and impressed by its design and manufacturing expertise, Mayfly has judiciously combined reputation with innovation to bring the brand back to prominence. “Ross has always been a pillar of the fly fishing industry, known for quality and reliability,” said Bart Larmouth, Sales Manager. “Now our focus is on innovation, a return to the original branding, and our small company roots.

In the Video (above), Bart Larmouth Sales Manager of Ross Reels gives us a glance of the the 2017 product line up from Ross.

Ross Reels 2017 Product Details

 

Evolution R 

The Evolution R is the culmination of our engineers’ and machinists’ artistic and technical prowess. It features a fully sealed carbon fiber drag with an industry-best power-to-weight ratio. Encased in a super lightweight frame, all models are less than 4.5oz. The innovative shape of the ultra-large arbor spool is engineered to force the even winding of the line across the face of the spool as it is retrieved – something never before seen in a fly reel.

 

• MSRP: $455-495
• MODELS:  3/4, 4/5, 5/6, 7/8 (90-160 yds 20lb dacron)
• AVAILABLE COLORS: Matte Black and Platinum
• ULTRALIGHT WEIGHT:  All models less than 4.5 oz  and fully machined from 6061-T6 proprietary aluminum alloy
• SEALED DRAG:  Industry leading power-to-weight ratio (12.5 pounds) in a fully sealed system with impregnated o-ring seal |  Proprietary carbon fluoropolymer and stainless steel  interface. 8 disc stack tons of stopping power  in a small package.
• SPOOL: Ultra-large arbor spool is engineered to force the even winding of the line across the face of the spool as it is retrieved – something never before seen in a fly reel.
• STAINLESS STEEL INTERNALS:  All internal components are machined stainless steel
• CUSTOM HANDLE MATERIAL:  Fully machined canvas phenolic rod, resting on a 7075-T6 chromated aluminum post yields reduced weight and increased grip when wet
• FINISH: Type II anodized for the perfect balance of hardness and color
• CONNECTION AND CONVERSION: Quick release spool and easy left-hand to right-hand retrieve conversion
• FISHING APPLICATION: Designed for use in all freshwater and light saltwater fishing environments
• LIFETIME WARRANTY MADE IN MONTROSE, COLORADO
• Product Details & Specifications >>

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Evolution LT

The Evolution LT™ is unquestionably one of the lightest fly reels ever produced, and as such this large arbor fly reel is a machining masterpiece. This series is designed for those anglers who appreciate both art and function, as the cosmetic innovation and precision workmanship of the Evolution LT™ series is only surpassed by its drag system which is precise and sensitive – capable of protecting the lightest tippets even when battling world-class fish.

 

• MSRP: $275-350
• MODELS: 0 (1-2wt), 1 (2-3 wt), 1.5 (3-4wt), 2 (4-5wt), 3 (5-7wt ), 4 (7-9wt)
• AVAILABLE COLORS: Black and Silver
• FRAME/SPOOL MATERIAL: 6061-T6 proprietary aluminum alloy
• DRAG MATERIAL: conical drag system with Delrin 500AF with impregnated Teflon  (space-age polymer that is durable, heat resistant, self-lubricating and maintenance free) and stainless steel pressing against it.
• DRAG MECHANISM: Delrin 500AF to anodized aluminum interface – conical friction drag system with triple redundancy radial pawl engagement, and seamless transition between line-in and drag engagement (no start-up inertia)
• SPOOL ROTATION, CONNECTION AND CONVERSION: Mid arbor, oil impregnated bronze bushing rotating on a stainless steel spindle, quick release locking spool, easy left-hand to right-hand retrieve conversion
• FINISH: Type II Anodized for the perfect balance of hardness and color
• FISHING APPLICATION: Designed for use in all freshwater, warmwater and saltwater fishing environments
• LIFETIME WARRANTY MADE IN MONTROSE, COLORADO
• Backing capacity & more details>>

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Colorado LT

The most Awarded click & pawl ever. Designed around our original Colorado’s click and pawl system, the new award-winning Colorado LT retains the same ruggedness and the signature all-metal clicker of its older brother. However, that is where the similarities end as the Colorado LT is built with a new aesthetic and modern design evident in its large arbor and highly detailed porting. Adding to its elegant simplicity, the Colorado LT boasts only 15 different parts in total, all designed, machined, and assembled in Montrose, Colorado USA.

 

• MSRP: $285-295
• WEIGHT: All models less than 3.0 oz
• MODELS:  0|3, 3|4,  4|5
• FRAME/SPOOL MATERIAL: 15 parts in total!6061-T6 proprietary aluminum alloy designed for Ross Reels
• MANUFACTURING SPECIFICATIONS: Fully machined from a solid one-piece frame and solid one-piece spool for maximum strength and rigidity
• HANDLE MATERIAL Machined canvas phenolic rod, resting on a 7075-T6 chromated aluminum post for increased grip and reduced weight, eliminating the need for a counter weight
• DRAG MECHANISM: All metal click/pawl mechanism with a stainless steel pawl, gear, and spring.
• SPOOL ROTATION, CONNECTION AND CONVERSION: Machined marine-grade bronze bushing which rotates on a stainless steel spindle with a quick release spool and easy left-hand to right-hand retrieve conversion
• FINISH: Type II anodized for the perfect balance of hardness and color
• CUSTOM HANDLE MATERIAL:  Fully machined canvas phenolic rod, resting on a 7075-T6 chromated aluminum post yields reduced weight and increased grip when wet
• FISHING APPLICATION: Designed for use in all freshwater and warmwater fishing environments
• AVAILABLE COLORS: Matte Black and Platinum
• LIFETIME WARRANTY MADE IN MONTROSE, COLORADO
• See the Colorado LT in Action >>

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ANIMAS

The Animas River flows rough and wild through southwest Colorado. Like its namesake, the Ross Reels™ Animas® reel will keep running no matter what it faces. With a custom two-tone anodized finish and solid aluminum frame components, the reel is coupled with a liquid-smooth and powerful drag system with low start-up inertia. The drag has a tool-less, simple right-to-left hand conversion and protects even the lightest tippet, vital when demanding quarry makes blistering, unexpected runs. The large arbor aids in retrieving all the line that just went through the tip-top.

 

• MSRP: $250-365
• MODELS: 3|4, 4|5, 5|6, 7|8, 9|10, 11|12 (75-275 backing capacity)
• AVAILABLE COLORS: Stealth Black (with Moss hardware), Stealth Black (w/ Bronze hardware), Granite (with Bronze hardware)
• FRAME/SPOOL MATERIAL: 6061-T6 proprietary aluminum alloy
• MANUFACTURING SPECIFICATIONS: Fully machined, 1 piece frame spool, 1 piece spool, handle, and drag knob
• DRAG MATERIAL: Delrin 500AF with impregnated Teflon – space-age polymer that is durable, heat resistant, self-lubricating and maintenance free
• CONVERSION:Quick release locking spool, easy left-hand to right-hand retrieve conversion
• FINISH: Custom two-tone type II anodized finish for the perfect balance of hardness and color
• FISHING APPLICATION: Designed for use in all freshwater, warmwater and saltwater fishing environments
• LIFETIME WARRANTY MADE IN MONTROSE, COLORADO
• More Details & Specifications >>

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ANIMAS S

Even though fly reels are becoming lighter and lighter, there is a portion of the fly fishing community that requires something a bit more robust to better balance their longer rods. The Animas S has been designed to that end with the Spey, Switch, and Saltwater fishermen in mind.

 

• MSRP: $350-385
• MODELS: 9|10, 11|12
• WEIGHT: 9.4-9.85 OZ
• AVAILABLE COLORS: Stealth Black (w/ Bronze hardware),
• SOLID SPOOL / MINIMALLY PORTED FRAME: Fully machined spool and frame have fewer porting holes to add mass to the reel while also increasing overall rigidity
• QUICK RELEASE LOCKING SPOOL: Fully machined for increased strength and easy left-hand to right-hand retrieve conversion
  PROPRIETARY DRAG SYSTEM: Delrin 500AF with impregnated Teflon – a space-age polymer that is durable, heat resistant, self-lubricating, and maintenance-free
• ALUMINUM HANDLE: Fully machined, oversized aluminum handle with double helix grooves and reverse taper for increased control and grip
• LARGE ARBOR: For fast line retrieval and reduced line memory
  Fishing Applications: Spey, Switch, Salt
• Product Details & Line Specifications >>

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